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Dozens Of US Cities Head Into A Bidding War For Amazon's Second Headquarters

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With bidding of the second headquarters of Amazon, one of the world’s largest e-commerce platforms starting now. What will it take to win? Here’s what we believe are the top 8 things you need to do to get Amazon to move to your city.

1. You need a masterminded game plan

Research who is driving this decision. You need to find out who are the decisionmakers and who are the influencers. What’s going to motivate each of them to choose? What has influenced their decisions in the past?

2. Know what the competition have to offer and beat it.

You need to evidence more top talent, better locations, better amenities, better access, better investment and better infrastructure.

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3. Know how are you going to differentiate from the competition

You will need to stand out - you need a strategy. Once you have your strategy how will you get it noticed? You need to think and act fast.

4. You need a winning mind set

Tendering is all about meticulous winning systems. Get them, learn them, use them.

5. Do not assume that you will put the best expert writers on this and win

You won't. You need bid strategists and good ones.

6. Go big or go home

There can be no half measures in tendering. There are no prizes for second place; just a hefty bill. Invest the right time and money in a winning proposition.

7. Pick the right team.

Tendering is an art and a science that takes, bravery, creativity, tenacity and teamwork. It takes a winning mindset, collaboration and expertise. Pick the team that supports you, wisely.

8. Make commitments and go above and beyond your existing reach

Look at how Amazon has evolved since its inception. Do you think it bowed to constraints or only made decisions retrospectively? No. How could Amazon’s future be enhanced in your city? Make it happen.

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We Win Bids.

In the early 00’s we fell into bid management – we won’t pretend that there was a strategic plan – it was all quite random.

We won six major bids in a row and thought, “how hard can it be?” We lost the next three bids and realised that it was ridiculously hard.

To win systematically we needed foolproof systems, processes and amazing people. We are now working with Plc’s, Fortune 500’s and VC backed start-ups globally. We win way over 80% of what we bid, and we are constantly coming up with new and innovative ways to keep our clients ahead of their competition.

This blog was created to share some of our secrets with you...enjoy!

 

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