With bidding of the second headquarters of Amazon, one of the world’s largest e-commerce platforms starting now. What will it take to win? Here’s what we believe are the top 8 things you need to do to get Amazon to move to your city.
1. You need a masterminded game plan
Research who is driving this decision. You need to find out who are the decisionmakers and who are the influencers. What’s going to motivate each of them to choose? What has influenced their decisions in the past?
2. Know what the competition have to offer and beat it.
You need to evidence more top talent, better locations, better amenities, better access, better investment and better infrastructure.
3. Know how are you going to differentiate from the competition
You will need to stand out - you need a strategy. Once you have your strategy how will you get it noticed? You need to think and act fast.
4. You need a winning mind set
Tendering is all about meticulous winning systems. Get them, learn them, use them.
5. Do not assume that you will put the best expert writers on this and win
You won't. You need bid strategists and good ones.
6. Go big or go home
There can be no half measures in tendering. There are no prizes for second place; just a hefty bill. Invest the right time and money in a winning proposition.
7. Pick the right team.
Tendering is an art and a science that takes, bravery, creativity, tenacity and teamwork. It takes a winning mindset, collaboration and expertise. Pick the team that supports you, wisely.
8. Make commitments and go above and beyond your existing reach
Look at how Amazon has evolved since its inception. Do you think it bowed to constraints or only made decisions retrospectively? No. How could Amazon’s future be enhanced in your city? Make it happen.